Audience Uses And Gratifications

Information

finding out about relevant events and conditions in immediate surroundings, society and the world

seeking advice on practical matters or opinion and decision choices

satisfying curiosity and general interest

learning; self-education

gaining a sense of security through knowledge Personal Identity

Personal Identity

finding reinforcement for personal values

finding models of behaviour

identifying with valued other (in the media)

gaining insight into one's selfIntegration and Social Interaction

Integration and Social Interaction

gaining insight into circumstances of others; social empathy

identifying with others and gaining a sense of belonging

finding a basis for conversation and social interaction

having a substitute for real-life companionship

helping to carry out social roles

enabling one to connect with family, friends and societyEntertainment

Entertainment

 

escaping, or being diverted, from problems

relaxing

getting intrinsic cultural or aesthetic enjoyment

filling time

emotional release

Te'shen Bennett